Religions should not surprise us. We crave meaning and order and explanation. We're desperate for connection with something or somebody greater than ourselves. This is not new.
Some people have so much baggage with regard to the name "Jesus" that when they encounter the mystery present in all of creation - grace, peace, love, acceptance, healing, forgiveness - the last thing they are inclined to name it is "Jesus."
Love demands freedom. It always has, and it always will. We are free to resist, reject, and rebel against God's ways for us. We can have all the hell we want.